A systematic analysis of online public engagement with 10 videos on major global health topics involving 229 459 global online viewers

摘要

Online interest in issues specific to global health outside of times of pandemics or other crises is rather limited. To achieve long term global health goals, public support and engagement needs to be fostered on a continual basis. Strategies for capturing the attention of the general public online for the persisting problems outside of emergency situations are poorly defined. There are only a few isolated examples of success. In this study we explored the engagement of the viewers with different global health topics that were provided on public and privately advertised YouTube channels.