The idea of a sexual double standard emphasizes that men have more sexual freedom, while women are subject to social sanctions for the same behaviors. The current research uses a sample of adolescent women to examine the social consequences of reporting a greater number of sex partners. We explore the broader social costs and low self-worth associated with a high number of sex partners, and also focus on characteristics of the adolescents’ close friends. The analyses of quantitative data (n=600) provide support for the emphasis on the adolescents’ immediate network of friends: friends’ attitudes and behaviors were significant predictors of respondents’ own sexual experience, while those reporting a higher number of sex partners did not report a lack of popularity, desire for more friends, or lower self-esteem. In-depth relationship history narratives collected from a subset of respondents (n=46) provide additional context for the quantitative results. Women often recognized the existence of a double standard on a societal or school level, but support or acceptance provided by the more immediate network of similarly situated friends serves as a buffer against such negative attributions. The findings suggest that programs targeting sexual behaviors should focus on how peer norms influence girls’ sexual choices.
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