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The Reach and Impact of Direct Marketing via Brand Websites of Moist Snuff

机译：湿鼻烟品牌网站直接营销的影响力

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摘要

ObjectiveRestricting tobacco marketing is a key element in the US Food and Drug Administration’s (FDA) public health framework for regulating tobacco. Given the dearth of empirical data on direct marketing, the objective of this study was to assess the reach and impact of promotions on sales through snuff websites.

机译：限制烟草销售是美国食品和药物管理局（FDA）的公共卫生烟草管制框架中的关键要素。鉴于缺乏直接营销的经验数据，本研究的目的是评估鼻烟网站上促销对销售的影响和影响。

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期刊名称 other
作者
David S. Timberlake; Tim A. Bruckner; Vyvian Ngo; Dmitriy Nikitin;
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作者单位

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年(卷),期 -1(2),2
年度 -1
页码 153–165
总页数 18
原文格式 PDF
正文语种
中图分类
关键词
snuff direct marketing brand websites sweepstakes;

机译：鼻烟;直销;品牌网站;抽奖活动;

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专利

1. The Case to Include Brand of Moist Snuff in Health Surveys [J] . Timberlake David S. Nicotine & Tobacco Research . 2016 ,第8期

机译：在健康调查中包括湿鼻烟品牌的案例
2. Free nicotine content and strategic marketing of moist snuff tobacco products in the United States: 2000-2006 [J] . H R Alpert, H Koh, G N Connolly Tobacco control . 2008 ,第5期

机译：美国的免费尼古丁含量和湿鼻烟烟草产品的战略营销：2000-2006年
3. A cessation program for snuff-dippers with long-term, extensive exposure to Swedish moist snuff: A 1-year follow-up study. [J] . Wallstrom M, Bolinder G, Hasseus B, Acta odontologica Scandinavica. . 2010 ,第6期

机译：对于长期大量接触瑞典湿鼻烟的鼻烟者的戒烟计划：为期1年的随访研究。
4. The Influence Of Social Media Marketing, Website Quality, E-Wom, And Perceived Value On The Purchase Intention (Case Study: PT. Vita Nova Atletik's Local Brand Sports Shoes) [C] . Scherly Hansopaheluwakan, Johanes Ronaldy Polla, Jeffry Kristiyanto, International Conference on Information Management and Technology . 2020

机译：社交媒体营销，网站质量，E-Wom和感知价值对购买意愿的影响（案例研究：PT。Vita Nova Atletik的本地品牌运动鞋）
5. Social media marketing in the hospitality industry: The role of benefits in increasing brand community participation and the impact of participation on consumer trust and commitment toward hotel and restaurant brands [D] . Kang, Juhee 2011

机译：酒店业社交媒体营销：利益在增加品牌社区参与中的作用以及参与对消费者对酒店和餐厅品牌的信任和承诺的影响
6. US commercial brands of moist snuff 1994 - assessment of nicotine moisture and PH [O] . M. V. Djordjevic, D. Hoffmann, T. Glynn, 1995

机译：美国潮湿鼻烟的商业品牌1994年-尼古丁水分和PH的评估
7. Proposal for a second directive on the harmonization of laws and regulations governing branded pharmaceuticals.Proposal for a Council regulation concerning the application of Article 85(3) of the EEC Treaty to certain classes of agreements, decisions and concerted practices.Draft Council directive concerning arrangements for freedom to supply services connected with agriculture and horticulture.Proposal for a Council directive on the marketing of beet seed.Proposal for a Council directive on the marketing of herbage seed.Proposal for a Council Directive on the marketing of cereal seed.Proposal for a Council Directive on the marketing of seed potatoes.Proposal for a Council directive on the marketing of forestry reproductive material.Proposal for a decision instituting a standing committee on agricultural, horticultural and forestry seeds and seedlings.Supplement to Bulletin of the European Economic Community No. 4, 1964 [O] . 1964

机译：关于统一管理品牌药品的法律和法规的第二项指令的提案。关于理事会关于将“欧洲经济共同体条约”第85（3）条适用于某些类别的协定，决定和一致做法的规定的提案。关于提供与农业和园艺有关的服务自由安排的理事会指令草案。关于甜菜种子营销的理事会指令的提案。关于牧草种子销售的理事会指令的提案。关于谷物种子销售的理事会指令的提案。关于种薯推广的理事会指令的提案。关于林业生殖材料营销理事会指令的提案。关于建立农业，园艺和林业种子和幼苗常设委员会的决定的提案。1964年欧洲经济共同体公报第4号补编

The Reach and Impact of Direct Marketing via Brand Websites of Moist Snuff

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