Evaluating Behavioral Economic Models of Heavy Drinking Among College Students

摘要

BackgroundHeavy drinking among college students is a significant public health concern that can lead to profound social and health consequences, including alcohol use disorder. Behavioral economics posits that low future orientation and high valuation of alcohol (alcohol demand) combined with deficits in alternative reinforcement increase the likelihood of alcohol misuse (). Despite this, no study has examined the incremental utility of all three variables simultaneously in a comprehensive model.