Non-Conscious Emotional Activation Colors First Impressions: A Regulatory Role for Conscious Awareness

摘要

Emotions can color our attitudes toward unrelated objects in the environment. Prior evidence suggests that such emotional coloring is particularly strong when emotion-triggering information escapes conscious awareness. But, is emotional reactivity stronger following non-conscious versus conscious emotional provocation? Or does conscious processing specifically change the association between emotional reactivity and evaluations of unrelated objects? In this study, we independently indexed emotional reactivity and coloring as a function of emotional-stimulus awareness to disentangle these accounts. Specifically, we recorded skin conductance responses (SCRs) to spiders and fearful faces, along with subsequent preferences for novel neutral faces during visually aware and unaware states. Fearful faces increased SCRs comparably in both aware and unaware conditions. Yet, only when visual awareness was precluded did SCRs to fearful faces predict decreased likeability of neutral faces. These findings suggest a regulatory role for conscious awareness in breaking otherwise automatic associations between physiological reactivity and evaluative emotional responses.