Uncovering Consumer Demand for Proactive Nutrition Solutions (P17-007-19)

摘要

Objectives Proactive Health is a comprehensive study on consumer perception of added functionality in food and beverages, and ingredient preferences linked with specific perceived functional benefits.We wanted to more deeply understand consumer acceptance, knowledge and expectation from added functionality and functional ingredients. In particular, we asked questions to understand preference for certain ingredients and how these vary across different functional benefits.This study aligns sought on uncover rational for why consumers add nutrition functionality and proactive health. Our research focused on how consumer perceptions can inform the food and beverage industry and influence future innovation in food and beverages.