Peer Reviewed: The Dose–Response Relationship Between Tobacco Education Advertising and Calls to Quitlines in the United States March–June 2012

摘要

IntroductionWe estimated changes in call volume in the United States in response to increases in advertising doses of the Tips From Former Smokers (Tips) campaign, the first federal national tobacco education campaign, which aired for 12 weeks from March 19 to June 10, 2012. We also measured the effectiveness of ad taglines that promoted calls directly with a quitline number (1-800-QUIT-NOW) and indirectly with a cessation help website (Smokefree.gov).