‘Sweeter Than a Swisher’: amount and themes of little cigar and cigarillo content on Twitter

摘要

ObjectiveDespite recent increases in little cigar and cigarillo (LCC) use—particularly among urban youth, African-Americans and Latinos—research on targeted strategies for marketing these products is sparse. Little is known about the amount or content of LCC messages users see or share on social media, a popular communication medium among youth and communities of colour.