Selling health and happiness how influencers communicate on Instagram about dieting and exercise: mixed methods research

摘要

BackgroundEating disorders among adolescents are an ongoing public health concern. Sustainable health promotion programmes require a thorough understanding of the social context in which minors engage. Initial studies show that young people make extensive use of social networks in order to exchange experiences and gather information. During this process their (buying) behaviour is significantly affected by so-called influencers.