SPSS统计软件在消费者价值知觉下的企业价格策略分析中的应用

摘要

为了提高消费者忠诚度，抢占市场份额，增加销售量，各个商家之间展开了激烈的促销竞争。文章结合国内消费者购物的实际情况，借鉴国内外学者的相关研究成果，以价格促销方式、价格促销力度作为对消费者价值知觉的影响因素，利用SPSS统计分析软件进行分析，最终给出4点提高消费者价值知觉的优化策略，以期对相关营销实践者提供一定意义上的理论指导。%In order to improve consumer loyalty, to seize market share and increase sales, various businesses launched a iferce competition between the promotion.Combing with the actual situation of domestic consumers shopping, this paper draws on the relevant research results of domestic and foreign scholars, with the impact factors of consumer value perception such as price promotions, price promotion efforts and so on, gives four points of optimization strategy to improve the consumer value perception, and hoping to provide a theoretical guidance to the relevant marketing practitioners.