箱包品牌产品设计中跨界现象的研究与思考

摘要

As the society progresses and people’s aesthetic demand increases, bag designers are expected to meet higher requirements. When these designers look for the new direction of development and try to find in-spiration from diverse fields, the crossover phenomenon becomes more and more common in the design of brand bags and this kind of trend has intensified. Accordingly, in this paper it is studied and analyzed that the crossover phenomenon in the design of brand bags, which will bring enlightenments and considerations, and will also provide ideas for the development of product design for brand bags.%社会的发展和人类审美需求的提高，对箱包设计师的要求也越来越高。设计师在寻找新的发展方向，尝试在不同领域寻找灵感，因此箱包品牌中的跨界现象越来越多，跨界风潮也愈演愈烈。本文就箱包品牌设计中的跨界现象进行了研究和分析，从中获得启发和思考，为箱包产品的设计发展提供一定的思路。