基于声誉约束的信任保障机制

摘要

Reputation is viewed as intangible assets of the enterprise. and infidelity and fraud is the major cause of loss of reputation. It is an important guarantee to avoid infidelity and fraud and form of mutual trust partner hy setting restraint mechanism on the moral and legal supervision basis. The paper clears the background, presents for the nature and value of the reputation, analyzes the restraint effect of reputation under a game and repeated game model to enterprise's trust. Finally, through analysis of the results of different games. it clarifies how to establish trust safeguard mechanisms based on reputation restriction, and discusses the formation conditions of reputation mechanism.%声誉是一个企业的无形资产,而背信和欺诈是声誉丧失的主要原因.建立基于道德和法律监督基础上的声誉约束机制是避免背信和欺诈.形成合作伙伴相互信任的重要保障.论文在明确选题背景的基础上,介绍了声誉的本质及其价值,分析了有限次博弈和重复博弈情况下声誉约束对企业信任的影响,通过对不同博弈结果的分析,阐明在声誉约束下的信任保障机制的建立,并探讨了声誉约束机制的形成条件.