电视节目品牌的细节化运作——解析电视婚恋类节目的成功之道

摘要

With the rapid development of digital technology and television, China television has entered into the "audience-oriented and content-oriented" age. How to stand out from a wide variety of TV programs becomes the focus. "Establishing brand, creating the brand" has becomes the first choice of TV programs at stage of digital technology. Based on analyzing the successful TV marriage programs, the paper researches the brand operation of TV programs.%伴随着数字技术和电视业的迅猛发展,中国电视业进入了“受众主导、内容为王”的时代,此时如何从琳琅满目的众多电视栏目中脱颖而出,“创立品牌”、“打造品牌”成为数字技术时代的电视竞争的必然追求.本文借助电视婚恋类节目的品牌成功,对电视节目品牌运作进行了研究.