竞争战略视野下高职院校专业设置与产业结构的对接探析

摘要

本文立足当前竞争环境下高职院校专业设置存在的问题,从营销学的“STP”法则和“牛鞭效应”两个视角探讨了高职院校专业设置与产业结构对接的理论依据,并从借助增强高职院校办学的市场意识、专业群市场化建设的策略和弱化高职院校人才培养的“牛鞭效应”三个方面探讨了高职院校专业设置与产业结构对接的实践路径.%The authors studied the theoretical foundation of the bridging of introduction to specialties of higher vocational colleges and the industrial structure from the two perspectives featured as marketing STP and the bullwhip effect based on the problems of introduction to specialties in higher vocational colleges under the circumstance of fierce competition. In addition, they did search on the fulfillment path that bridges introduction to specialties of higher vocational colleges and the industrial structure with the help of strengthening good market consciousness for running colleges, the strategies of constructing groups of specialties in higher vocational colleges, and weakening the "bullwhip effect" in the talent cultivation of higher vocational education.