基于数据挖掘的客户忠诚度分析

摘要

文章采用分类和回归两种数据挖掘方法，通过构造一个具有趋势变化的属性，对客户忠诚度的变化趋势进行预测，并通过客户关系数据验证了本方法的实用性。%By using classification and regression, this article constructs an attribute which can express the trend of Customer Loyalty, and validates the practicability of this method by the customer relation data.