内容建设促进微博信息传播的策略

摘要

微博作为一个新兴的社交媒体，已经得到广泛用户的喜爱。但在信息技术发展迅速且不断遭遇被淘汰的今天，在“只需鼠标轻轻一点就能转移到竞争对手的服务和产品”以及“同质化产品和服务太多和竞争太激烈”的今天，如何保持用户的忠诚度并提升用户的粘度以激发用户的持续使用行为是决定微博能够实现可持续发展的关键。结合微博信息传播行为的用户及其影响因素的相关分析结果，本文从内容建设方面着手，提出几点策略，期望能够更好地促进用户使用微博进行有效的信息传播行为。%As a new social media, Micro Blog has been loved by a wide range of users. But today, information technology develops quickly and is eliminated constantly, " the service and products of the competitor can be transferred by a gently click of the mouse ", and"there are too much products and service with the same quality and competition is becoming fierce", how to keep the loyalty degrees of the users and upgrade their stick degrees to inspire the continuous using behavior of the users are the key to achieve the sustainable development of Micro Blog. Combined with the related analysis of the users of Micro Blog information spreading and its influencing factors, from the content building, this article proposes several strategies, hoping to better promote the information spreading by using Micro Blog of the users.