With the development of civilized civilization and the development of wisdom tourism, more and more scenic areas and tourist destinations realize that tourism is a kind of cultural and social activities. The process of tourism is actually the cultural aesthetics and cultural comparison of tourists. process. As a cultural-based economic tourism industry after 20 years of rapid development, the tourism market gradually to the scenic cultural diversity, characteristics, high-end system in the new stage of excessive and upgrade. Therefore, the quality of tourist attractions must meet the cultural demands of the market and industrial upgrading of the general trend, mining scenic cultural heritage, to provide cultural connotation and taste of tourism products, to cater to the trend of contemporary tourism product creativity.%随着社会时代文明的进步和智慧旅游的发展,越来越多的景区地域和旅游目的地意识到,旅游是一种文化社会活动,旅游的过程其实就是旅游者文化审美和文化比较的过程.作为文化本位的经济旅游产业在经历20多年的快速发展之后,旅游市场逐渐向景区文化多元化、特色化、中高端系统新阶段过度和升级.因此,旅游景区的品质必须适应市场的文化诉求和产业升级的大趋势,挖掘景区文化遗产,提供具有文化内涵和品位的旅游产品,迎合当代旅游产品创意的潮流.
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