This article elaborates the creative process of cultu-ral creative base in Shang Yu celadon, the author bases on loc-al history-related and celadon culture and combines with cases to propose that we should adhere to government guidance on policies, mainly promote folk culture industry in advancing sufficiently planning so as to linkage the effects of boosting tourism resources.% 本文阐述了上虞青瓷文化创意基地的创作历程,立足当地的历史人文及青瓷文化并结合各地案例,提出了在新时期文化产业建设中,应坚持政策上以政府引导为主,在规划推进中充分发挥民间文化产业力量,从而带动旅游资源的联动效应。
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