Creative thought is the most important work in the process of constructing tourist projects. Creative thought is also the key factor to decide whether the tourist projects fail or succeed. Creative thought in terms of tourist projects is the combination of science and art. Based on the theories, namely the theory of integration of tourism resources and demands, the theory of expanding and transforming tourist factors, and the theory of tourism＇ s phenomenon and essence, innovation in tourism projects is generated by creative thought. In tourism projects, the method of innovation in tourism projects is a synthesis method for procedure, organization, thinking and technique. In this system, a trilogy--breaking, recombining and selecting--is an applicable and comprehensive method.%创意是旅游项目建设流程中的首要工作，也是决定旅游项目成败的关键因素。旅游项目创意是科学与艺术的统一，是在旅游资源-需求整合论、项目要素拓展-变换论、旅游创意现象一本质论等理论基础上，通过创造性思维生成的。旅游项目创意方法是包括组织方法、思维方法、技术方法和程序方法等在内的体系，其中，破-连-选三部曲是一种具有操作性的综合方法。
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