随着教育事业迅速发展,高等院校越来越关注学校公共形象的塑造和建设。以广州美术学院为例,分析了近年来高校加强公共关系管理工作实践情况,对高校加强公共关系管理的重要性、如何加强公共关系管理、塑造良好的学校形象进行了探讨。%With the rapid development of education, colleges and universities have paid more attention to the shaping and construction of the public image, By taking the Guangzhou Academy of Fine Arts as an example, this paper analyzed the practices of how colleges
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