新经济形势对纺织印染行业提出了新的高要求，如何谋求高效快速发展是每一个企业的关注所在。概述了目前纺织印染行业的发展现状及存在的问题，分析探讨了当前经济形势对纺织行业提出的新要求，提出了企业谋求发展的途径。重点论述了产品结构调整、品牌建设、绿色环保循环发展、网络营销方式及人才培养机制等措施。在新经济形势下，对于推动我国纺织企业的转型升级以及稳步、高效、科学的发展具有重要的参考价值。%New economic situation have presented new tasks for textile dyeing and printing industry. Every enterprise focused on how to realize efficient and rapid development. The paper outlined the development status and problems of textile dyeing and printing industry, analyzed the new tasks required in the new economic situation and proposed industry development strategies. Product structure adjustment, brand building, green cycle development, network marketing ways and personnel training mechanism were mainly discussed. It is significantly for promoting the transformation and upgrading and steady, efficient and scientific development of the textile dyeing and printing enterprises in the new economic situation for China.
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