大数据推动运营商市场经营模式创新的展望

摘要

Combined with big data research and practice of telecommunication industry,eight business operation areas in which big data can create values were illustrated.Through explaining the definition and characteristics of big data which stimulates business model innovation,the concept of intelligence operations center was illuminated,and the significance,commercial design and supporting elements were introduced.At the same time,the relationship between intelligence operations center and other business platforms was explained.Finally the development opportunities and evolution strategies of intelligence operations center at AI era was introduced.%结合大数据在运营商领域研究与实践,提出大数据在经营领域产出价值的8个方向,并举例说明;通过阐释大数据推动运营商市场经营模式创新的定义与特征,提出智慧运营中心的概念,并介绍其意义、商业设计与支撑要素;同时阐释智慧运营中心与其他业务平台的关系;最后提出AI时代下智慧运营中心的发展机遇与演进策略.