新企业创新性进入战略与企业绩效的关系——基于中国城市制度环境的实证研究

摘要

From the perspective of institution theory,this paper uses a hierarchical linear model to analyze the relationship between new venture's innovative entry strategy and performance as well as the moderating effect of institutional environment on this relationship,based on a national survey investigation in entrepreneurship.The results show as follows:innovative entry strategy has a significant positive impact on new venture's performance;lower government interference,product market,factor market and legal effectiveness positively moderate the relationship between new venture's innovative entry strategy and performance,while intermediary service agencies negatively moderate the above relationship.%基于制度理论,运用一项全国创业问卷调查,使用多层线性模型分析了新企业的创新性进入战略与企业绩效的关系,以及制度环境对该关系的调节作用.研究结果显示:创新性进入战略对新企业绩效有积极的推动作用;降低政府干预、要素市场、产品市场和法律效力对两者的关系起正向调节作用,而中介服务机构对两者的关系起负向调节作用.