纸质媒体在体育新闻传播中存在的问题及对策——以伦敦奥运会为例

摘要

Sport news dissemination is an important entry point for paper media to attract audiences and seize market.In this paper,London Olympics was taken as sample,by comparing the differences of the television media,network media and paper media,by using the theories of Mass-communication,News Editing and News Comment,the challenge of current paper media in sport news dissemination,as well as the introspection was dissected.Research indicates that,problems like false News,public opinion guidance deflection,champion flaunt exist on paper media in sport news dissemination.The paper suggests applying depth reporting,enhancing comment function and highlighting planning personality.%以伦敦奥运会为例,运用大众传播学、新闻编辑学、新闻评论学等理论对电视媒体、网络媒体和纸质媒体之间在奥运会报道模式上的差异进行比较,对当前纸质媒体在体育新闻传播中存在问题进行剖析和反思。研究指出：纸质媒体在体育新闻传播中存在虚假新闻不止、舆论导向偏差、标榜锦标主义等问题。建议纸质媒体在体育新闻传播中应开展深度报道、加强评论功能、凸显策划个性。