文旅融合下的博物馆公众服务:新理念、新方法

摘要

文化与旅游深度融合,既是博物馆发展的重大契机,也是博物馆面临的全新挑战.博物馆旅游成为新的旅游形式,这批游客也成为新的博物馆观众.因此,博物馆要创新公众服务的理念与方法,对社会公众进行分众调研、分众服务,主动引导社会公众欣赏历史艺术、体验美好生活;找准博物馆的旅游定位,将博物馆打造成为兼有历史、人文等多种价值的文化景观;构建"博物馆+"的连接模式,为社会公众提供更好的文化服务.%The merger of the Ministry of Culture and National Tourism Administration to form the Mi-nistry of Culture and Tourism provides both opportunities and challenges for museums.Under the new poli-cy,museum tourism becomes a new form of tourism and part of the tourists are joining the museum audience,which requires the museum to be creative in audience service with new ideas and new approaches,conduct segmented audience surveys and provide tailored services,and take the initiative to guide the public in their appreciation of history,art and the beauty of life; to identify its tourism positioning and make itself a cultural landscape of history and humanity; and to adopt the"museum+"model in connecting the public and provide better cultural services for them.