优秀历史文化遗产的传承、发展与创新是我国历史文化发展的主要内容.为贯彻落实党中央关于"历史文化发展传承"的重要讲话精神,广东省5厅局联合举办"中国南粤古驿道文化创意大赛"."文创大赛"是以中国南粤古驿道为载体,以政府为支撑、大赛为平台、文创为主题、协会为组织、院校为基础、乡村为对象、宣传为导向、转化为目标的文化创意平台."三师"在建筑、规划设计专业组织统筹下,将多方创意以"跨界"设计的方式,与作品产品连接起来;大赛借力高校学生和行业社会,激活大众参与,提升南粤古驿道历史文化遗产的活化与旅游用户粘连度.文章从"文创大赛"组织者的角度探索历史文化遗产活化利用的"跨界大设计"模式.希望通过这种以大众文化感知为导向,以"跨界、大设计、美观、实用"为理念,以"可相通、可感知、可触摸"为形式的赛事模式,改善乡村环境并促进经济发展,实现精准扶贫,形成文化品牌和活化的长效机制,使之成为推进文化遗产活化一个可行的探索方向.%The inheritance, development and innovation of the excellent historical and cultural heritage are the main contents of our country's history and culture development. Five Guangdong bureaus hold 'South China Historical Trail Creative Contest' to carry out central government's policy 'inheritance of historical and cultural development'. This creative contest is a platform that is supported by government, organized by local association, based on universities, targeted for villages, advised for cultural by products. Architects, planners and designers try to promote the connection between designs and products using transboundary design methods. This contest is a platform that enhances the connection between the activation of South China Historical Trail's historical & cultural heritage and tourism through public participation. This paper elaborates the tranboundary deisgn as a method to active historical cultural heritage from the perspective of contest organizer. This contest aims to promote countryside economic development, achieving prcised poverty alleviation, create cultural brand and mechanism for activating cultural heritage.
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