During the Anti-Japanese War, slogan was an important medium by which the Communist Party of China conducted publicity and mobilization.Some advantages of slogans, such as strong readability, easy access of writing materials, the scientific authority of the makers, the strong persuasiveness and low cost, make them an important weapon of publicity and mobilization.In the ways and methods of publicity, the Communist Party of China took various standardized forms of publicity like setting up special propaganda team,and writing slogans on walls and stones, which made a significant contribution to the completion of tasks of base areas during the war.%在抗日战争时期,标语口号是中国共产党进行宣传动员的重要媒介.标语口号内容的简明易懂性、书写材料的易取便捷性、制定主体的科学权威性及其极强的鼓动性和投入成本低等特点,使其成为抗战时期中国共产党宣传动员的重要利器.在宣传途径和方法上,中国共产党通过设置和规范专门的宣传队和墙头标语、石刻标语等形式进行宣传,为抗战时期根据地宣传动员任务的完成做出了重大贡献.
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