我国零售企业宏观竞争环境分析

摘要

介绍了企业宏观竞争环境的概念，采用PEST分析方法，提出了我国零售企业宏观竞争环境分析框架，并对我国零售企业所处宏观环境中的政治因素、经济因素、社会因素和技术因素进行了详细分析。%This paper introduces the basic concepts of enterprises’ macro competitive environment, develops an analytical framework for the macro competitive environment of domestic retail enterprises based on PEST analysis method, and analyzes in detail the political factors, economic factors, social factors and technological factors in the macro environment of domestic retail enterprises.