天然气在新能源市场竞争中的营销策略与措施

摘要

随着上海天然气事业的迅猛发展，如何通过市场营销使城市燃气企业在能源市场的竞争中处于优势，最大限度地增加天然气的销售量，是摆在城市燃气企业面前亟待解决的问题。文章从天然气市场营销的必要性和天然气营销中存在的问题入手，就上海天然气市场营销策略作一些粗浅分析。%　　with the rapid development of shanghai’s natural gas industry, how to make the gas enterprises keep on the advantage in the energy marketing competition by marketing strategy and how to increase the natural gas sales volume to the utmost extent are the problems needed to be solved immediately. From the perspectives of the necessity of Natural gas marketing strategy and its existing problems as well, the paper analyzes Shanghai’s Natural gas marketing strategy and measures.