浅析提升企业品牌的核心竞争力

摘要

Brand is a business card that symbolized the spirit of the company. The competition among enterprises is, in essence, the competition of brand. Companies can lift the core competition of brand by some effective measures such as meeting customer＇s needs, keeping the promise, following the development principle and developing new cost-effective products.%企业品牌是企业精神的名片，企业的竞争就是品牌的竞争。满足客户需求、信守服务承诺、遵循发展规律、开发高性价比新品是提升企业品牌核心竞争力的有效措施和必然手段。