＜正＞Product semantics has been widely used in the field of design,which has become one of the important techniques in art and design’s expression.Based on analyses of different works in contemporary jewelry design field,this article explores paths in interpreting product semantics of contemporary jewelry and constructing methods of jewelry design under the five key considerations of product semantics:Environmental Context,Memory,Operation,Process and Ritual of Use.By referring general creative methods of development in material level,emotional level and expressional level,the exploration hopefully adds design ideas to visual views in contemporary jewelry design.产品语意学源于现代符号学理论，符号学理论首先影响建筑设计，从而影响产品设计领域。符号学与产品设计相遇后，符号学视野给予设计观念、概念、方法更多的可能性，进而成为设
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