南舟北移背景下京杭运河城市龙舟品牌赛事发展研究

摘要

Southern boats expanding north is the most powerful measure to prompt the development of dragon boats in China.Regarding canal city's dragon boat races as the research object,using the method of literature,field survey and interview,the dragon boat competition's situation,characteristics and existing problems are analyzed.By using the SWOT analysis theory,based on the research of its superiorities,weaknesses,opportunities and threats to develop the dragon boat brand competition,the development strategy of the dragon boat brand competition is put forward,specifically including:spread the dragon boat sports events and inherit and innovate dragon boating culture;perfect the mechanism and implement the commercial operation;rise the intensity of colleges and universities'races and make the dragon boat culture research;hold the canal city dragon boat club's super league competition,build the brand and so on,in order to further promote China's Dragon Boat Sport healthy and orderly development.%“南舟北移”成为驱动我国龙舟项目普及发展最强有力的举措。以京杭运河城市龙舟赛事为研究对象，运用文献资料、田野调查和访谈法，对当今龙舟赛事现状、特性和存在的问题进行了分析。借用SWOT分析理论，在对发展龙舟品牌赛事面临的优势、劣势、机遇和威胁进行研究的基础上，提出龙舟品牌赛事的开发策略，具体包括：推广龙舟运动，传承与创新龙舟文化；健全机制，实施商业化运作；推进高校龙舟开展力度，做好龙舟文化研究；举办运河城市龙舟俱乐部超级联赛，打造赛事品牌等，力求推动我国龙舟运动健康有序发展。