Agriculture is the foundation of social and economic development.Characteristic agriculture is an important component of the agricultural sustainable development strategy.Based on the understanding of characteristic agriculture,the SWOT analysis method was adopted to discuss the strengths,weaknesses,opportunities and threats appeared in the development of characteristic agriculture in Zhangqiu.And the countermeasures and suggestions were proposed to promote the development of characteristic agriculture in Zhangqiu.%农业是社会经济发展的基础,而特色农业是我国实施农业可持续发展战略的重要组成部分.本文在对特色农业基本概念认知的基础上,运用SWOT分析方法,对章丘市特色农业发展的优势、劣势、机遇和挑战进行系统分析,并提出了促进章丘市特色农业发展的对策和建议.
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