The Sichuan Qinba mountainous area,which includes six cities and 34 counties in northeast Sichuan,is one of the four congregate destitute areas in Sichuan province.Within this territory are remote mountainous areas,old revolutionary areas and the Wenchuan earthquake-stricken area.In this study,the paper aims to make a new and efficient study way to alleviate poverty.In light of this,relevant studies create an evaluation index system that is based on previous experts'analysis about pro-poor tourism suitability. Researchers initiate studies by taking targeted measures to help people lift themselves out of poverty and chose influence factors that support pro-poor tourism.This evaluation index system is weighted by using A HP(analytic hierarchy process)and EM(entropy method).It then establishes an evaluation model for pro-poor tourism suitability that grades whether a county is suitable for tourism.The result reveals that,out of the 34 counties in the Qinba Mountainous Area,there are three levels of pro-poor tourism suitability:most suitable,suitable,and normal.There are ten counties,including Langzhong,that belong to the most suitable areas for pro-poor tourism;seventeen counties,including the Chaotian district,that belong to suitable areas;and there are seven counties,including Yingshan,that belong to normal areas.According to the evaluation and its result,in the most suitable areas,the main mode must be the mode of traction poverty alleviation and must include scenic areas,w hereas the matching mode must be rural tourism and tourist commodities.In suitable areas,main mode is fit for rural tourism and matching mode is fit for scenic areas, tourist commodities sold and industrial parks led.In normal areas,main mode is on tourist commodities sold and matching mode is on scenic areas,crowdfunding and rural tourism.This is a significant guide for those in the Sichuan Qinba Mountainous Area that wish to establish pro-poor tourism.This study gives other counties the directions to create a pro-poor tourism suitability evaluation.%四川秦巴山区是全省4大连片特困地区之一,集边远山区、革命老区、汶川特大地震灾区、限制开发区和禁止开发区的主体功能区等为一体,脱贫任务艰巨,对该地区进行新的有效扶贫对策研究迫在眉睫.在分析前人关于旅游扶贫的研究基础上,从精准扶贫角度着手,基于县域视角选取旅游扶贫的影响因素,构建旅游扶贫适宜性评价指标体系,用层次分析法和熵权法求得指标权重,建立旅游扶贫适宜性评价模型,对四川省秦巴山区的34县(市、区)进行旅游扶贫适宜性评价,结果显示秦巴山区旅游扶贫适宜性强度呈3个等级,强度最强的包括阆中市等10个县(市、区),属于强旅游扶贫适宜性地区;较强的包括朝天区在内的17个县(市、区),属于较强旅游扶贫适宜性地区;弱的包括营山县在内的7个县(市、区),属于弱旅游扶贫适宜性地区.根据评价结果,在强旅游扶贫适宜性的县(区、市)旅游扶贫适宜选择以景区牵引扶贫模式为主导模式,以乡村旅游扶贫模式和旅游商品扶贫模式为配套模式;在较强旅游扶贫适宜性的县(区、市)适合以乡村旅游扶贫模式为主导模式,以景区牵引扶贫、旅游商品扶贫、产业园区带动扶贫为配套模式;在弱旅游扶贫适宜性的地区适合选择以旅游商品扶贫模式为主导模式,以景区牵引扶贫、旅游众筹扶贫、乡村旅游扶贫等模式为配套模式.这对于四川省秦巴山区各个县(市、区)在选择是否走旅游扶贫脱贫道路、旅游项目和旅游产品打造、旅游发展模式和战略等方面具有指导意义,也为其他县(市、区)的旅游扶贫适宜性评价提供了科学依据.
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