浅析莱州大基山景区营销存在的问题及对策

摘要

Aiming at the characteristics of Laizhou Daji mountain scenic spot and the problems of development,using the The Marketing Theory of 4Ps,the paper does analysis from product,price,channel of distribution,market positioning and finds out problems and puts forword the corresponding solutions,to promote the development of Daji mountain tourism.%本文针对莱州市大基山景区的特点和发展中存在的问题，运用4P营销理论，从产品、价格、分销渠道、促销方面分析，找出问题并提出相对应的对策，以期促进大基山景区旅游的发展。