自我肯定需求视角下的企业成长研究

摘要

The total self-assertiveness demands of an enterprise tend to overrun the total supplies In order to fulfill this gap , the enterprise should seek for extra resource supplies .We conclude four types of extra resource supplies :expansion and occupation of the new markets ,innovation and brand effect ,overdrawing from the future and merge and restructuring .In the transitional period of Chinese market ,learning and innovations ,trade surplus and dynastic changes are the resources of wealth .Enterprises should seize the opportunity to find one or more types of extra resources ,and obtain persistence grow th .%企业总供给与总需求之间必然存在一个缺口，企业必须寻求额外的资源供给才能满足总的自我肯定需求。总结了对新领域的扩张和占领、技术创新与品牌效应、透支未来及兼并与重组4种额外资源涌现方式。4种方式之间可以共同作用，企业应抓住机会灵活运用一种或多种资源涌现方式，才能获得持续性成长。