基于网络层次分析法的文化产业竞争力评价体系研究

摘要

In the new era of knowledge economy, the cultural industry has become an important component of regional de-velopment. It' s not a new issue that how to scientifically and accurately measure a regions cultural industry competitive-ness in the field of industrial economics and statistics. But after analyzed the past issues about cultural industry competitive-ness evaluation index, we found there were some unreasonable places and mistakes in the index system construction or the weight calculation. Based on the Michael Porter diamond model theory, we constructed culture industry competitiveness e-valuation index system, and used ANP to calculate index weight. It is an effective improvement to the previous researches.%在新知识经济时代,文化产业已逐渐成为区域发展的重要组成.如何科学准确地衡量一地区的文化产业竞争力在产业经济和统计领域并不是一个新问题,但经过分析梳理,发现前人已建立的文化产业竞争力评价指标大多存在着指标体系构建和权重计算方法等方面的不合理甚至错误.基于波特钻石理论模型,构建文化产业竞争力评价指标体系,并运用网络层次分析法确定指标权重,是对前人研究的一个有效改进.