基于TPB和VBN的低碳旅游生活行为影响因素研究模型构建初探

摘要

On the basis of literature studies and analysis on the characteristics of tourism activities,the paper puts forword the factors including the intentions of low-carbon travel life behavioral,the attitude of low carbon travel behavior and life, subjective norm,perceived behavioral control,habits,travel situations,demands of leisure may affect low-carbon tour-istic living behaviors,under the framework of the TPB (Theory of Planned Behavior)mode and VBN (Value-Belief-Norm Theory),building influencing factors analysis model of low-carbon touristic living behaviors and designing the meas-urement items of observed variables for the latent variable in the model.%在文献研究和对旅游活动的特点分析的基础上，提出了低碳旅游生活行为意愿、低碳旅游生活行为态度、主观规范、知觉行为控制、习惯、旅游中的情境、悠逸诉求可能影响低碳旅游生活行为，在计划行为理论和价值-信念-规范理论为理论框架下构建了“低碳旅游生活行为影响因素分析模型”，并为模型中的潜变量观测变量设计了测量题项。