动态竞争环境下企业信息化价值链管理的战略研究

摘要

When enterprise cannot quickly and appropriately respond to complex global competition change,its strategic competitiveness will decline,and the ability to win better performance will also be affected.Based on the information value chain,the paper analyzes the operation mode in the dynamic environment,the key,the mechanism and its strategic frame-work.According to the information value chain management and value creation key details,the paper carries out the neces-sary analysis in order to provide effective reference for enterprises to obtain sustainable competitive advantage under complex and dynamic competitive environment.Under the background of new era,from the strategic perspective,the paper ex-pounds the effective integration of competitive information and information value chain in the external environment.%当企业不能迅速且恰当地响应复杂的全球竞争变革时，其战略竞争力就会下降，同时赢得高于行业平均经营业绩的能力也将受到影响。以信息化价值链为基础，重点研究其在动态环境下的运行方式、机制和其战略框架，并针对信息化价值链管理和衡量价值创造因素的关键细节进行必要分析，为企业在面对复杂动态的竞争环境下获得可持续的竞争优势提供有效的借鉴和提升。提出新时代背景下企业的战略视角，阐述外部环境的竞争信息与信息化价值链的有效融合。