设施蔬菜信息技术采纳行为与推广扩散机制分析

摘要

基于农业技术采纳意愿和行为理论，界定设施蔬菜信息技术概念及分类，从农户角度系统分析了设施蔬菜信息技术采纳行为；从生产者、政府、研究单位和技术角度探索我国设施蔬菜信息技术推广扩散机制，探寻设施蔬菜信息技术推广应用的最佳推广扩散路径，并提出设施蔬菜信息技术发展的对策建议。%In this paper,based on the theory of farmers'technology adoption intention and behavior,the concept of informa-tion technology for the protected vegetable is confined and classified,and producers'technology adoption behavior is dis-cussed.From producers,government,research institutions and technology,the diffusion mechanism of information technol-ogy for the protected vegetable is explored in order to search the optimal diffusion path.Finally,the paper brings forward some countermeasures to develop information technology.