This paper examines the influence of government subsidies on enterprises' R&D investment behavior in new energy automobile sector.The results showed that:(1) In the early development of the new energy automobile market,government subsidies which aim to expand the market are appropriate.(2) After reaching the equilibrium market value,only direct government P&D subsidies can increase the proportion of investment enterprises.(3) The higher level of new energy automotive technology R&D information reveal,more direct R&D subsidies should be taken to promote the R&D investment;while the greater the new energy automobile market first-mover advantage is,more obvious is the effect of government subsidies which aims to expand the market.%结合交换期权和演化博弈理论,研究不同形式的政府补贴对新能源汽车企业研发投资的促进作用.研究结果表明:(1)在新能源汽车市场发展初期,以开拓市场为目的的政府补贴能够促进企业进行研发投资.(2)在市场价值达到均衡市场价值后,政府直接研发补贴才能增加均衡状态时积极投资企业的比例.(3)新能源汽车研发信息揭示程度越高,应当采取直接研发补贴的方式;市场先行者优势越大,开拓市场价值的政府补贴效果更明显.
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