随着经济发展,营销腐败蔓延到各个行业和阶层,对社会、企业、顾客产生了巨大的负面影响。企业内部营销腐败是在企业内部发生的营销腐败,它对企业影响更直接,危害更大。从当前的商业环境出发,通过对企业内部营销腐败表现形式、产生的原因和危害分析,探讨性提出了防范和治理企业内部营销腐败的措施。%Along with economic development, marketing of corruption spread to all sectors and strata. It has a tremendous negative impact to the community, enterprises, and customers. The internal corruption in the marketing happens in enterprise, with a more direct impact on its business, the more dangerous. This paper from the environment of the current business, based on internal marketing through the manifestations of corruption, and the cause of hazard analysis, exploring the measures to prevent and deal with their internal marketing corruption.
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