基于价值链的山西煤炭产业提升策略研究

摘要

The coal industry is the leading one in Shanxi Province, However, with the rapid development of it in recent years, Shanxi Province has lost into a serious resource dependence on the coal resource and the resource curse has become increasingly evident. According to the theory of the value chain, it analyzes the development status and existing problems of Shanxi coal industry value chain,proposing measures about how to improve Shanxi coal industry value chain:identify industry location to enhance the rational allocation of resources; increase R & D investment to improve the technical level of coal; promote the development of the coal chemical industry, increase product added value;, develop the brand multiplier marketing to expand marketing channels based on the coal industry; Receive added value through the creativity in cultural industries.%煤炭产业是山西省第一主导产业，但是，随着近几年来煤炭产业的快速发展，山西省陷入了严重的资源依赖，资源诅咒的表现越来越明显。本文根据价值链的相关理论，分析了目前山西省煤炭产业价值链的发展现状和存在的问题，提出了山西省煤炭产业价值链提升的对策：明确产业定位，合理分配资源；加大研发环节投入，提升煤炭技术水平；促进煤化工的发展，提高产品附加值；以煤炭产业为依托，开发品牌乘数营销，拓展营销渠道；借助文化产业，获得创意增值。