株洲市城市品牌建设研究

摘要

城市品牌是城市综合竞争力的集中体现，是城市发展中最重要的资源要素。作为一个新兴工业城市，株洲市城市品牌建设取得了一定的成绩，但也存在一些突出的问题。根据株洲市城市发展的基础条件和城市特色，笔者将株洲市定位为“动力之都”，并从营销推广、产业发展等角度提出了株洲城市品牌化建设的对策建议。%City urban comprehensive competitiveness of the brand is the embodiment of the city development is the most important resource elements. As a new industrial city, zhuzhou city brand construction has made some achievements, but there are some prominent problems. According to the foundation of the development of zhuzhou city conditions and the urban characteristics, the author of zhuzhou location for the ＂power＂, and from marketing promotion, industry development zhuzhou city was brought forward branding construction of countermeasures.