基于改进 TO PS IS法的上市传媒公司竞争力综合评价研究

摘要

As an important part of China's cultural industry ,the media industry has an important influence on China's economic development and the promotion of cultural soft power. With the optimizing of the environment for the development of China's media industry ,the competition be‐tween media companies has intensified. Using the combination of qualitative and quantitative methods studies the competitiveness of listed media companies.Firstly ,this paper constructs the comprehensive evaluation system of listed media companies’ competitiveness. Then ,this paper uses the improved TOPSIS method to comprehensively evaluate and rank the competitiveness of sample selection. Finally ,this paper puts forward coun‐termeasures and suggestions to increase the competitiveness of listed media companies.%传媒产业作为我国文化产业的重要组成部分，对我国经济发展和文化软实力的提升具有重要影响。随着中国传媒业发展环境的优化，传媒公司之间的竞争加剧。采用定性和定量相结合的方法对上市传媒公司的竞争力进行了研究。思路是首先构建上市传媒公司竞争力综合评价体系，然后采用改进的TOPSIS法对选取样本的竞争力进行综合评价和排序，最后提出增加上市传媒公司竞争力的对策建议。