浅析企业网络营销渠道建设中存在的问题与对策

摘要

网络作为一种新兴的营销渠道，适应了现代传播手段和大众消费者的某些需求，也给企业带来了拓展市场的有利条件。企业从事网络营销，是利用网络营销特定的优势与功能开展的。随着网络营销的出现，网络营销成为企业进行市场开拓的重要渠道。目前在企业网络营销渠道建设中，面临一些值得关注的问题，应采取特定的策略来完成。本文结合营销理论对企业网络营销渠道建设存在的问题进行分析，并提出了企业建设网络渠道的建议。%As a new marketing channels, the network adapts to some requirement of modem means of dissemination and public customers, meanwhile, brings advantage condition for enterprise which develop market. Enterprise engaged in e-marketing, it carry out market by making use of specific advantages and functions. As the advent of e-marketing, it has become important channel for developing market. At present, in the term of enterprise e-marketing channels construction, facing some concemed problem, we should take some specific strategies to do.Based on the theory of enterprise e-marketing, we analysis of existing problems, and puts forward the some suggestion about enterprise e-marketing construction.