大学生C2C电子商务创业的现状及持续性发展研究——以义乌工商职业技术学院为例

摘要

With the persistence of college students＇ employment difficulties, to meet this opportunity to enter the age of electronic commerce, Government and universities have also developed related policies to encourage and support students to e-commerce initiatives. Many universities have started to vigorously develop the students＇ C2C e-commerce initiatives as a focus. However, how to operate e-commerce initiatives of college students, how to have sustainable development, In this paper, Yiwu Industrial and Commercial College as a example,for the sustainable development of the College students’ e-commerce initiatives,we have some thoughts.%随着大学生的就业难现象的持续存在,迎合中国进入电子商务时代这个契机,政府和高校制定了相关政策来鼓励和支持大学生进行电子商务创业。很多高校也开始把大力发展学生的C2C电子商务创业当成了一个重点。不过,大学生的电子商务创业应该如何来操作,怎样才具有持续性的发展,本文以义乌工商职业技术学院为例,对大学生电子商务创业的持续性发展,进行了一些思考。