基于游客感知的节事旅游形象影响因素实证分析--以开封菊花花会为例

摘要

为了得知节事旅游形象各影响因素之间的逻辑层次关系以及各影响因素的重要程度，本文以河南省开封菊花花会为研究对象进行实证，运用SPSS17.0因子法对各影响因素进行定量评价。因子分析得出影响节事旅游形象的四个公因子，并通过回归分析，按照重要程度排列依次是：游览价值、社会环境、设施环境和旅游环境。%In order to understand the logical relationship between various influencing factors of the image of festivals and special events and the consequence of various influencing factors on the image,factor analysis has been carried out and four common factors have been generated based on SPSS17. 0.According to the result of re-gression analysis, the importance to the image of festivals and special events is concerned,the order of the four common factors is sightseeing value,social environment,tourism facilities,tourism environment.