湖南省农业电子商务发展现状及对策分析

摘要

电子商务的高速发展，为农业电子商务发展带来了机遇。本文通过文献研究、定性分析等方法对湖南省历年农业增加值进行描述性分析，阐述了湖南省发展农业电子商务的必要性。通过对湖南省农业电子商务运营模式的分析，找出其不足之处并给出完善湖南省农业电子商务改善性对策。最后总结了湖南省农业电子商务发展的经验，有利于国家其他省份农业电子商务发展。%The rapid development of e-commerce has brought opportunities for the development of agricultur-al e-commerce. This paper through the literature research and qualitative analysis method, makes a descriptive analysis on the agricultural added value in the past few years in Hunan Province, and expounds the necessity for the development of agricultural e-commerce in Hunan. Through the operation mode of agricultural e-commerce in Hunan Province, we find out its deficiencies and put forward some countermeasures. Finally, we summarize its ex-perience which is conducive to that in other provinces in China.