图形创意在广告艺术设计中的重要性分析

摘要

Advertising design is an art realizing communication and exchange through visual sense. Through a series of creative graphics, different expression styles and fresh visual senses are perfectly combined, enabling the views obtain more information in the shortest time, and through the artistry and visual impact possessed by creative graphics, people's resonance of perception can be better aroused and ultimately recognized. Based on today's advanced information, advertising has been infiltrated into all as-pects of life, and creative graphics is playing an increasingly im-portant role in advertising design. This paper comprehensively e-laborated the importance and value of creative graphics in adver-tising art and design.%广告设计是一种通过视觉实现传播和交流的艺术，通过一系列的图形创意，将不同的表达方式和新鲜的视觉完美结合，能够让观者在最短的时间内获取更多的信息，并且通过图形创意本身所具有的艺术性和视觉冲击力，更加引发人们的感知共鸣，并最终得到认可。在信息发达的今天，广告渗入到生活的方方面面，图形创意在广告设计中的作用也日益凸显。本文综合阐述了图形创意在广告艺术设计中的重要作用和在广告设计中的应用价值。